WSS is managed by industry professionals with over 25 years experience in sports, marketing, athletics, human resources and career development.

Executive Management

Becky Heidesch, MBA, MA, BA
Chief Executive Officer, Founder, WSS, LLC

Currently the CEO & Founder of Women’s Sports Services (WSS) LLC, Heidesch brings a combination of sports, business, and career development to her current management role. She spearheaded the company’s evolution from a sports marketing agency to the leading diversity recruiting company in sports and is directing the company's efforts to focus long term on career development and job placement for women, minorities and professional athletes.

She served as a women’s sports marketing consultant for Marilyn Oshman, chairman of the Board for Oshman's Sporting Goods, Franklin Covey, California Interscholastic Federation, the WNBA Los Angeles Sparks, and Hyundai Motor America. Prior to the launch of WSS, Heidesch was Director of Human Resources and an Executive Search Consultant in the private sector.

Heidesch spent five years in college athletics as a head coach on both NCAA and NAIA levels. In 1986 as a head coach at Cal Poly San Luis Obispo, her team was ranked #1 in the nation in the NCAA polls and she was named the NCAA Western Regional Coach of the Year and the California Collegiate Coach of the Year. In 1990, while at Linfield College she was named the NAIA Western Regional Coach of the Year. In the mid 90's she compiled and produced an NCAA Rules & Compliance publication for the Big West Conference, and was a coaching presenter for the Amateur Athletic Foundation in Los Angeles.

A popular speaker on the topics of entrepreneurship, career development and women's sports, she is frequently asked to speak on sports and career related panels and is often solicited by the media as an expert in her field. Her professional involvements include the National Sports Marketing Association, National Association for Female Executives, National Association of Collegiate Women Athletic Administrators, Black Women in Sport Foundation, Women’s Sports Foundation, Professional in Human Resources Association.

She holds an MBA from Concordia University, Master’s Degree in Physical Education & Sports Administration, a Bachelor’s Degree and a California State Teaching Credential from California Polytechnic State University, San Luis Obispo, CA.

Mary Lou Youngblood, BS
Chief Operating Officer, WSS, LLC

Mary Lou Youngblood brings a history of professional sports, service and competition to her position as Chief Operating Officer of Women’s Sports Services, LLC. In her current role, Youngblood oversees operations, R&D, customer service and client relations. She has been responsible for overseeing research and development for WSS and overall company operations.

Her past work experience includes recruiting, community relations, PR and sales roles with high profile sports organizations such as the WNBA Champion Los Angeles Sparks and World Champion NBA Los Angeles Lakers. In her years with the Lakers/Sparks family, she worked as a liaison with corporate America, women’s leagues, minority organizations and the community. She has coordinated hundreds of events, player appearances and autograph sessions. She has been an advocate of women and minorities through her various positions and roles in athletics and business.

Over the years, Youngblood has worked with a variety of clients including NIKE, Lady Footlocker, Reebok, American Express, Champion and more. She has served on the committee for Los Angeles Parks & Recs “Raise the Bar” which oversaw Title IX progress for the City of Los Angeles.

A national champion collegiate athlete, she won an athletic scholarship in softball at Texas A&M University where she played from 1978-1982. In 1982, she was named to the All-Regional Softball Team while winning the last ever AIAW National Championship. She holds a Bachelor’s Degree from Texas A&M.